Prometheus’s audience and content development approach yielded remarkable results for TXT Stories. From scratch, they built an audience of 3M Facebook followers and 3M Snapchat followers within the first 12 months. The brand generated $1M in ad revenue during this period, a testament to its profitability. In the second year, the Prometheus team doubled the revenue to $2.2M, further solidifying TXT Stories’ success.
TXT Stories not only achieved impressive profitability but also captivated viewers’ attention. With over 1 billion minutes watched, the series boasted the #1 longest watch times on Facebook Watch. The content consistently achieved a remarkable 60-80% video completion rate, reflecting the audience’s high engagement. Additionally, multiple spin-off brands garnered 500k+ followers and attracted attention from renowned celebrities and major brands like Facebook, UniLad, LMFAO, Martin Lawrence, Buzzfeed, McDonald’s, and Netflix.
The success of TXT Stories showcases Prometheus Digital Studio’s expertise in audience and content development. Through comprehensive testing and a deep understanding of the target audience’s preferences, they created a breakthrough format that captured millions of followers, generated substantial ad revenue, and garnered attention from industry giants. By partnering with Prometheus, brands can unlock the potential of their content, achieve remarkable results, and captivate audiences in an ever-evolving digital landscape.