The Streaming Escapist cohort emerged as a key segment, driving the company’s annual planning. Travelers inspired by entertainment content became a significant source of inspiration, surpassing social networks. Prometheus discovered that 96% of travelers had visited locations associated with their favorite TV shows or movies. The influence of streaming content, particularly on Netflix, was undeniable, with 87% citing it as their inspiration for travel. This provided the creative agency with a potential high profile partner for unique travel experiences. The travel company experienced a substantial increase in bookings, with 61% of US travelers visiting destinations seen in movies or TV shows.
Creative Agency Response:
“I am still tired from the adrenaline of the pitch. The feedback was incredible (pasted below) and this wouldn’t have been possible without you as a partner, so thank you. We are in the process of costing up to four ideas (a record!) which we put forward and these were all grounded in the insights you shared with us.
… we nailed it in the end collectively, and I am thankful for how receptive you were to my feedback, especially in such a short time frame.
Look forward to working with you throughout 2023!”
Travel Client Response:
“A quick note that the team delivered a phenomenal H1 plan. Very smart and strategic and they managed to be “on brand” while still taking new risks. I’m super impressed and looking forward to bringing these ideas to life. Loving the energy and direction of this current squad and wanted to make sure you were aware!”
By leveraging data insights and identifying the Streaming Escapist cohort, Prometheus Digital Studio helped the creative value provide value to their travel client and tap into the growing trend of entertainment-inspired travel. The strategic focus on aligning with pop culture and leveraging content trends resulted in increased bookings and engagement with the target audience. Through data-driven recommendations, Prometheus Digital Studio empowered the creative agency and travel company to achieve their desired outcomes, such as reaching new cohorts, increasing product awareness, and driving sales.